The wabi-sabi business plan
Can imperfection be the key to success for Japanese companies?
Homeward bound
My own private “furusato”
About Face
Are Japanese consumers warming up to social media?
WISHING UPON A (JET) STAR
DISCOUNT AIRLINE SHOWS HOW TO ‘TAKE OFF’ IN JAPAN
MONITOR
Show Stopper Mercedes Benz has opened a head-turning showroom in Roppongi that aims to encourage consumers to look at its [...]
Monitor
Wedding Boom After the Tohoku disaster, many Japanese—especially, young people—were reminded of the importance of relationships and realized, perhaps for [...]
Monitor
Mash-Up Marketing Here’s an innovative marketing tie-up that aims to set the publishing world frothing. Bandai and Japanese publisher Kadokawa [...]
MONITOR
Old Technology is Good Technology Seniors are more Internet-savvy than many people believe, according to research by Dentsu. The agency [...]
MONITOR
Can Dentsu & MIT Help You Shop? From May 17, Dentsu would like to aid your shopping needs with the [...]
Monitor
Suntory Sells Hope Suntory is marketing hope to Japanese consumers with montages of two beloved pop songs. “Ue wo Muite, [...]
Monitor
Checking Your Look Fashion brand United Arrows has launched an interactive campaign that allows users to dress models in United [...]
Monitor
Future Retail Showcase Packaging, digital signage and information handling systems were on display at the Supermarket Trade Fair 2011, held [...]