In this issue we direct our focus to something many had assumed was a relic of a bygone era: A new, pioneering American car company. Indeed, as the continued economic tumult has largely chastened the global entrepreneurial marketplace, American companies like Tesla (“Plug & Play,” page 26) continue to boldly innovate their way into the history ...
Three’s A Cloud For Big Blue Three of Japan’s top information technology companies, Fujitsu Ltd., NEC Corp and Hitachi Ltd., are joining forces for a global marketing offensive in cloud computing in a bid to take on industry leader IBM Corp. In a shift from hardware to software, the trio is counting on their cutting-edge, ...
TWO FOR TEA Beverage makers Kirin and Suntory are aiming to boost sales of non-Japanese tea drinks with ad campaigns centered around food. Late last spring a Suntory Oolong Tea campaign was launched underscoring the connection between “food” and “beauty,” taking advantage of a concept that is gaining momentum in the Japanese market today. Teaming ...
Fukuzawa Yukichi (1835-1901) is best known as the founder of Keio Gijuku (now Keio University). But he is much, much more. He was part of a group of late Tokugawa samurai who helped Japan understand and respond to the changes that arose from monumental internal and external pressures on nearly all of Japan’s institutions. The ...