Beige Alain Ducasse Tokyo is a collaboration between Chanel and the Michelin star-studded Alain Ducasse Enterprise, bringing to the table what deserves to be called haute cuisine. It’s also the only Alain Ducasse restaurant in Japan, excluding the more casual bistro dining establishment Benoit in Omotesando.
Located on the top floor of Chanel’s 10-floor boutique in Ginza, Beige—named after the main color theme of Chanel—combines the best of Japanese ingredients with the finest French culinary touch.
Executive Chef Kei Kojima, who spent over a decade working with Alain Ducasse and three years at Le Louis XV in Monaco, goes to the extent of personally choosing the freshest vegetables from Kamakura for starters such as the stuffed seasonal vegetables a la Nice, caramelized to melt-in-your-mouth perfection.
Other than the best seasonal vegetables, one can enjoy the best Japanese produce of season here such as Wakayama kue (longtooth grouper), scallops from Notsuke in Hokkaido, Sakura seabream from Akune, premium Japanese shorthorn beef from Iwate, Meishan pork form the Tsukahara Ranch in Ibaraki, and milk-fed veal from the Oak Leaf Farm in Canada.
Like the Chanel brand, the cuisine style can best be described as simple yet chic. To enhance the dining experience and flavors, 400 varieties of pure, well-balanced French wines have been chosen by Alain Ducasse Enterprise’s chief sommelier, Gerard Margeon. Chanel fans may like to choose from a selection of Margaux Grand Cru from the Chanel-owned Chateau Rauzan-Segla, or propose a toast via Chanel’s original champagne, ‘Champagne Selection Alain Ducasse.’
Closing the meal with style is the restaurant’s signature dessert, the Carré Chanel, which is a tribute to Coco Chanel in the form of a sophisticated dark chocolate praline. The highlight, however, must be the chocolate buttons, served with coffee, in the shape of actual Chanel buttons. Even the coffee cups have been specially designed by architect Peter Marino with a motif inspired by tweed, the iconic Chanel fabric.
One can enjoy a taste of Chanel at lunch from 5,000 yen, which consists of an amuse-bouche, choice of two dishes from the appetizer and main dishes selection, dessert, and coffee or tea.
Chanel Ginza Building, 10F
3-5-3 Ginza, Chuo-ku, Tokyo, Japan