As of this issue, the ACCJ Journal has undergone major changes in its management, direction and appearance. Crafted by a new team of experienced editors, designers, account executives and publishing professionals, these changes have a very specific purpose and goal. In order to illuminate the reasons behind some of those changes it may be helpful ...
Monthly Archives: January 2010
Sad Times Japan’s largest advertising agency Dentsu invests extensively in its consumer research division. One particular unit studies and analyzes consumer behavior through the lens of ‘health.’ Its straight-to-the-point ‘Wellness Project’ is run by Yoko Ooya, an analyst who focuses on the stress that consumers have to deal with in modern society. Through interviews with ...
Following a major diplomatic visit to Japan and the other leading Asian nations by U.S. President Barack Obama, a new chapter in the U.S.-Japan alliance unfolds
As the founder of the Japan Center for International Exchange, Tadashi Yamamoto has dedicated his life’s work to strengthening the U.S.-Japan relationship. The American Chamber of Commerce now names Yamamoto as its 2009 Person of the Year.
Japan’s experiment in individualism in the workplace has resulted in imposed precarity for freeters
Akemashite omedeto gozaimasu! 2009 is finished, over, and done with! 2010 is a brand new year and ours to make something of for ourselves, our companies, and our communities. In early January we will have a Board planning session to develop our priorities and major initiatives for the year. We welcome member input to this ...